OUR WHY....To empower freedom thinking in the minds of the broken hearted, the lost, the neglected and the weary and to inspire healing, restoration and growth.

We want to empower people to realise the limitless unleashing of their potential.
To dream and dream big. More importantly, to affirmatively act upon these dreams.

Don't let your Mind Rob your Potential - Promotes the belief, idea and action to be free from bondage, struggle and suffering.


1) We are a faith based company. Jesus Christ is the centre and the foundation of DMRP.
2) We are steadfast believers in the DMRP message – Don’t let your Mind Rob your Potential.
3) We believe in challenging mindsets and attitudes, and encouraging hope and restoration.
4) Our aim is to partner with factories to improve working conditions so as to ensure the positive well-being of employees, including an integral supply chain.

We go where we're lead. Where there's a need. We're actively involved within our local communities, sowing into youth creative and design programmes and providing free coaching for those who are ready for change. 

This is the heartbeat of DMRP. This is OUR streetwear culture.